It doesn't count if...

This is a nice idea based on a solid truth. All the ways we justify having something indulgent. 

I like the fact that it continues on facey-book and twitter as it's a really nice lead in line for tweets and status updates.

Clever, simple and funny. 

Credits below...

Agency: The TV Dept/Fabric
Director: Adam Gunser
Production Co: Bare Films
Producer: Kelly Doyle
Post Production: Unit
Editing: The Whitehouse
Editor: James Norris