Playing with my friends

If you don't like this... you're dead inside. 

Agency: Mother

Director: Dougal Wilson

Woah! Nike Freeze Frame

By Wieden and Kennedy 

It's almost like a real world version of an spot they did a few years ago. 

It doesn't count if...

This is a nice idea based on a solid truth. All the ways we justify having something indulgent. 

I like the fact that it continues on facey-book and twitter as it's a really nice lead in line for tweets and status updates.

Clever, simple and funny. 

Credits below...

Agency: The TV Dept/Fabric
Director: Adam Gunser
Production Co: Bare Films
Producer: Kelly Doyle
Post Production: Unit
Editing: The Whitehouse
Editor: James Norris

Check Out We Are Us

I stumbled across We Are Us today. They do design, brand image, websites and direction. Pretty cool. Fingers in all the pies.

Here are a couple of there music video promos.

Music video teaser for Benga's (Part of Magnetic Man) new single 'I will never change'

Wiley - Boom Blast

Friday Afternoon Art Direction

Dennis Maitland goes to great lengths to capture these vertigo inducing photo's. Could see this kind of shots being used in a clothes/shoes poster campaign.

Via Adverve

A scary visual of how many McDonald's are in the United States.

A nice interactive site for Wrangler. You drag the models from scene to scene. Nicely done. It's obviously had some money thrown at it.

Take a punt

It's hard to do as we get older. A lot of things hold us back from trying or saying something new.

Apparently we develop a fear of failure as we get older.

This talk by Sir Ken Robinson asks if we could stop us thinking like this if we changed the way we are educated.

It's inspiration and a nice idea. 

Everything is a Remix

Everything is a Remix Part 1 from Kirby Ferguson on Vimeo.


Everything is a Remix Part 2 from Kirby Ferguson on Vimeo.


Everything is a Remix Part 3 from Kirby Ferguson on Vimeo.


Everything is a Remix Part 4 from Kirby Ferguson on Vimeo.

Real life Fifa

This is quite exciting. Real life Fifa/Pro Evo. Well, depending on where your allegiances lie. 

They attached headphones to players which sounded out the controllers button presses. 

Very interesting and something a bit different. It looks like it was done on a minimal budget, or it was made to look like it was. 

You Vs and The Wheel of Concept

This is a nice simple competition idea for Oakley and Mark Cavendish (i'm a fan of both as i cycle quite a bit).

Try and out sprint him in a interactive video where your facebook details are used to personalise your clothing and bike etc etc. The prize is the chance to race him for real.

There's more athletes to come. Kevin Pietersen and Ian Poulter are still to come.

Plus i saw this today. I'm a couple of days late to it but it's worth a mention.

The Wheel of Concept

Type in the brand that you need an idea for and then spin the wheel and get a random concept board.

It's really well done. So well done all creatives might as well just rely on this.

Pub?

Fancy being famous?

Keenan Cahill with special guest. One of the weirdest Youtube double acts i've seen.

Success in front of the camera isn't easy. TV, film and the music industry are notoriously hard to break into.

The biggest reason is you usually have to fit in with a certain type of look or image. There are lots of talented people out there. But looking right makes getting in front of camera much easier.

However, We're noticing Youtube is become a place for people to get in front of a camera, and becoming quite successful in their own unique way. It seems looking a little weird on Youtube is a virtue. People who fit the perfect looking person bracket seem dull next to some of these dudes.

Take the video above from from Keenan Cahill. He simple mouths along to popular songs and then manages to get over 7 million views a time.

The draw is his look. A normal, nerdy 15 year old in his bedroom.

If he went for a presenting or acting role he wouldn't have been given the light of day. But starting on Youtube and building a fan base now means he's getting on these mainstream shows.

And good on him. I bet advertisers are banging on his door to use him.

Youtube is increasingly becoming a place to make your name. Don't worry if you don't look like a film or TV star.

Because Youtube welcomes you with open arms.

A good and very bizzare TV advert

Advertising Agency: Fred & Farid, France

Creative Directors: Thomas Raillard, Florian Bodet

Production Company: Gorgeous Enterprises

Film Director: Tom Carty

Production Company Producer: Ciska Faulkner

Agency Producer: Alexandra Marik

Cool and the Mark and Spencer gang

Had to post this cause it's cool.

Awesome footage from a Go Pro camera. These things are tiny and come with various mounts for helmets, surf boards and bikes. I've used one and the footage you get is awesome!

I also want to point out this new Marks and Spencers ad.

I really want to hate this new TV spot. But i can't....what's that you say Marks and Sparks advert? Buy your clothes and dance the night away like celeb's who i aspire to be like. Ok then.

Advertising...Fucking hell!!!

Cinema used to great effect

A hard hitting cinema advert for St John's Ambulance. I won't ruin it.

A Creative Team worth following

Lissie's Cuckoo interactive music video

No, not us. But a team that work for Sony's music label.

Steve Milbourne and Phil Clandillon have done some really cool stuff recently. We've mentioned their google street view mash up for the band The Editors. But their most recent piece of work is for a new artist called Lissie. You can change the weather in her music video by clicking on a google map below. The edits between the weather changes are cleverly covered with clips of a weather man. Take a look at it in action here.

What's great about their recent bits of work is that it shows how open googles API is, and the scope of what can be done. If you're interested in seeing more of what can be done using googles API just go their goollery.

However, that's not it from Steve and Phil.

They also did this cool viral for Guitar Hero and Kasabian... and Umbro. Three brands in one go... back of the net!

They also did this interesting video for AC/DC using Excel.

Plus this cool use of women covered in paint for Calvin Harris.

It's all impressive stuff, and every piece of work has a nice interactive/digital twist which really gives them a niche. We're sure a lot of new artist will go to them in the future to get some cut through in the already crowded music industry.

Their work is all here. And there's a good article from Andrew McMillen about them here.

Follow (not stalk!) Steve Milbourne here and Phil Clandillon here. We are.

New basketball advert from Nike

After doing Carousel for Philips and cleaning up at Cannes last year Adam Berg now lends his dark directorial talents to Nike.

Nightmares never sleep apparently. Especially on a basketball court.

http://motionographer.com/wp-content/uploads/2010/02/BRANDJORDAN_Nightmare.mov

Why have a campaign site....

Can you spot the obvious draw to interact with this Lynx idea? I know, neither could we!

...when you can do it all on social media. Lynx have just done a digital idea on Facebook for their new Twist campaign, ignoring the need for a separate site. This interactive story starring an inbetweener and Keeley is actually much better than the offline elements. Usually it's the other way around with Lynx. Have a go here.

Coca Cola have announced they are going to use social media more instead of have stand alone sites. The articles here. Also, Cravendale are using Twitter as part of their new campaign for Milk Matters.

It's safe to say that if the brand you're working on wants to target young people, there's going to be talk of an idea on Facebook. It's worth having a browse of the new regulations that Facebook has made for brands wanting to create application and competitions. It's not as easy as one might think to use Facebook for an idea.

Have a gander below...

Ad guidelines

Competition guidelines

Digy Roy and Big G do art

Anish Kapoor - Tall Tree and the Eye

Adam Neat - Self portraits using mixed media

Adam Neat - Madonna

Adam Neat - Sculpture

We got the chance to go to the Adam Neat and Anish Kapoor exhibitions today. Unforntunatly they didn't allow camera into the Anish Kapoor exhibit so we could only get photo's of the sculpture outside.

Check out some more of the photo's we took here.

Plus, there's more about Adam Neat here and Anish Kapoor here.

Enjoy!

Portmanteau's

There’s something quite cool about smashing two words together to create another meaning. We do it all the time. Sometimes it starts for ball rolling on a new idea. Other times it’s just funny.

According to the digital info bible that is Wikipedia this idea first cropped up in Lewis Carroll's book Through the Looking-Glass. Humpty Dumpty explains to Alice the coinage of the unusual words in Jabberwocky. E.g "‘Slithy’ means ‘lithe and slimy’ or ‘Mimsy’ is ‘flimsy and miserable.’

Some good ones we found are…

Wedsite - A wedding website

Bromance - A phrase for friendship or a close bond between guys.

Framily - A group of friend you consider a family.

Mandana - A bandana worn by a man

Any other good one's? Drop 'em in the comments.

Perfectly in sync

These guys are great. They would work really well for a computer or mobile phone service that want say they could keep you life in sync. Anyone?

Friday afternoon art direction

This x-ray effect is really cool. Simple, yet detailed at the same time. The photographer is Kazukita Kamatsu.

This comes from Yes Studio. Really like the simple use of shape and colour in this one.

This has got 'poster' written all over it. Love the simplicity.

This photographer is a guy called David Sykes.

This could easily run for a brand like Walls to promote their low fat range, if they have one anyway?