The future of mobile?

This is ace. Using your mobile phone camera as a device to overlay information from the internet. 

First one person to get this into a campaign wins! 

Don't re-use, re-interpret.

One of the problems we find ourselves in now and again is that we re-use the same technology for different ideas. Or we don’t look at using the technology again once we’ve found a good idea for it. Either way it’s a waste of that technology. 

We are now more conscience of trying to re-interpret how we could use tech. Twist it, mould it to create something digitally unique. Everyone is using Augmented Reality, webcams and interactive and seeded video now. So everyone, including us will have to start thinking a little bit more about how we implement our chosen format. 

This example here called B flat is the evidence to my point. 

Youtube. Everyone knows it, everyone’s used it. 

But this idea is a great way of using what is now a standard digital format in a completely fresh way.

Using music instrument instruction youtube videos this site creates a layered music track. Brilliant! 

It’s a whole new way to kick start some new thinking about how to use videos on youtube. 

No more just linear playout. 

It gives digital technology a fresh spin. 

I Love Sketch Technology

Watch it! Insanely good! More info can be found here.

A Direct Manipulation Video Player (it's cooler than it sounds)

Just seen this new cool bit of tech for video. The basics of it is that you don't have to use the timeline at the bottom of say a you tube clip to control the video playback.

What you can now do is grab certain elements within the video and effect the motion forwards and backwards. This is pretty cool news for digital geeks such as ourselves, we can scrap the scroll bars in banner ads and just use the video as the control. 

I can see it being a bit of a scramble for most digital creatives to work this into a banner ad campaign! Hopefully we'll be first. 

Unless anyone knows of anywhere it's been used?