Just a Quick Retail Idea

It really is a quick retail idea. 

From Puma. The faster you shop, the more discount you get. 

It's smart, sharp and speedy. 

Via Digital Buzz Blog

Pinball Park Challenge

I like the fact this idea has come from a insight about how badly people in Paris drive. 

BMX DJ

This is pretty cool. DJ with a BMX. 

The only problem i see is the need to be a really good DJ and have the ability to ride a BMX. 

It's a niche audience. But hey, who cares. It rocks. 

Aerial Cinematography on a Budget

Use the Copter Kids. They use a remote controlled helicopter with a Canon 5D/7D attached.  

Aerial shots can be yours!

Mini Lego Billboards

Theses lego billboards are dotted around London to tell people that Legoland in Windsor now have a hotel. 

Quite cute. Probably more of a PR stunt than anything. But hey, I blogged about it. 

Done by DLKW London. 

Latest viral hit

It's a lo-fi music video that has racked up over 71 million views. 

The single 'Somebody That I Used To Know' by Gotye (Go-tea-Yay) has gone from strength to strength. 

The video is good but the popularity of the track seems to be what is making this one of the fastest viewed videos this year.

Get in Sync

A great new ad from Durex. There's more to come for this campaign. 

Ho ho ho. 

Step into the void

This is an interesting art installation by Doug Wheeler called SA MI 75 DZ NY 12. 

You step into the white space and lose all depth perception. 

It's a cool idea and gives you a genuine feeling for the art piece. 

Via Collabcubed 

The big sleepover

This is cool. People got the chance to sleep in IKEA. Everyone's thought about... right? 

Devastating Explosions

I won't ruin the suprise on this one http://devastatingexplosions.com/ 

Just go here now!!

How creative's can make it happen

Today i'd like to highlight this post by Dave Trott. 

If you don't read his blog. It it a must. Take a look here.

Anyway, here's a post that resonated with what we're going through at work. He says it much better than me. 

In the book ‘Jaws’, the marine biologist Matt Hooper dies at the end.

In the movie he doesn’t.

I always assumed this was because Hollywood likes happy endings.

So they just rewrote the script.

Well the real answer is yes, and no.

In the original shooting script, Matt Hooper did die.

The massive shark opened up his cage and ate him.

Just like the book.

That was what Spielberg was planning to shoot.

But things went wrong.

The big mechanical shark Spielberg was shooting wouldn’t work.

It became increasingly obvious they needed a backup plan.

So a second-unit was dispatched to Australia.

They were told to get some underwater footage of a real shark attacking the cage.

But when they got there, they had a problem.

The sharks weren’t thirty feet long like the one in Jaws.

They were fifteen feet long.

Which didn’t look like the terrifying monster they wanted.

How could they make a medium sized shark look huge?

Obviously, what gives something its scale is what it’s compared to.

Which in this case, would be the man in the cage.

So they thought, what if we had a little person in the cage?

Then the smaller shark would look much bigger.

And no one would know what size the man was, because he’d be covered in a black rubber suit and miniature oxygen tanks.

So they lowered the film crew and camera into the water.

Then they lowered the shark cage into the water.

Then they got the little person ready to go into the water.

But before they could, the shark began attacking the cage.

Going crazy and ripping it apart.

When it was over they called Spielberg.

They said, we’ve got good news and bad news.

The good news is we got fantastic footage of the shark attacking the cage.

The bad news is the cage was empty.

Spielberg thought for a bit.

He said “Okay, that’s not a problem.”

And he sat down and rewrote the script so that Matt Hooper managed to escape from the cage before the shark destroyed it.

That was the easy bit.

Now he had to sell it to the Universal Studio execs.

(And remember, at this time Spielberg was still an unknown 27 year old.)

He called them up and said “I’ve been thinking, I want to take out the sub-plot where Matt Hooper has an affair with Police Chief Brody’s wife. It diverts our attention from the point of the movie, which should always be the shark.

It complicates the relationship between the two men, gets in the way and confuses things. Because Hooper has seduced Brody’s wife he becomes the bad guy, so he has to die at the end of the film.

By removing the affair we can create a bond between them, and we have the added advantage of being able to have both guys alive at the end of the movie. So they can swim off talking and joking together, which is a much more uplifting ending.”

And the people at Universal agreed.

They were happy to lose the unsavoury element of marital infidelity.

They thought Spielberg was being sensible and responsible.

And Spielberg never mentioned the real reason.

Which was the only usable footage he had was of a shark attacking an empty cage

He took their attention off what he really wanted.

And diverted their attention to something else.

And while they were concentrating on that, he slid what he really wanted through unnoticed.

Just the way a stage magician does.

Just the way a film director does in a movie, in fact.

He used the same technique he usually uses to persuade the audience of something.

But this time he used it to persuade the studio execs.

There’s a lesson for all creative people there.

Address is Approximate film

From The Theory and directed by Tom Jenkins. Nice piece of work that is all shot using the Canon 5D Mk2. 

Domino's Pizza hero game

It's like Guitar Hero, but instead of shredding your topping.

If you love off-beat music videos

Directed by Keith Schofield. Big fan. Check out his work here. http://keithschofield.com/

Nice HTLM5 site

This is a nice site from Honda. The Honda Experiment. Move the windows to complete the puzzle. It's a nice idea using HTML5. However, it probably could have been done in flash and worked in very much the same way. 

Take a look here. 

MILK ME!!!

Old Spice Guy vs Fabio

This is a great development of the Old Spice Guy responses campaign. Pitting the very manly Old Spice Guy against the 80's actor/model (prize for who gets that!) Fabio.

Fabio needs some acting lessons. Unless that's part of the idea and i'm missing it.

Instagram music video

A really simple idea to create a bands new music video. Use people's summer shots from Instgram. All they do it tag them.

Mini Maps

Pretty sweet idea from Mini. Race around google map race courses. You can play friends live as well.

Burger King does it again

Whopper Lust. A dedicated TV channel showing nothing but a whopper. Watch it for 5 minutes and get a whopper. Simple and amazing.

This will be winning awards until next year.

The agency that takes over this account from CP&B has a tough act to follow.