Now look at this advertising. Now look at your advertising...

Sadly, it's not your advertising.

Old Spice is not only good. it really did work in shifting more Old Spice body wash.

Don't you wish you'd have done this? Damn!

Favourite ideas from Cannes so far..

Andes Teletransporter

This is for Andes Beer by the agency Del Campo/Saatchi & Saatchi Argentina. They actually created soundproof booths in loud bars that allowed men to select sound effects to play when their girlfriends called. Simple and the award video is genuinely funny.

Nike Chalkbot

Chalking the roads at the Tour de France is a tradition. Livestrong and Nike created the Chalkbot so everyone could write a message of inspiration for the riders as they raced past.

Gatorade Replay

This beats everything this year as far as i'm concerned. It's a great concept that just worked everywhere. Apparently there is a film in the pipe line. Predicting the titanium for this one on Saturday.