Burger King does it again

Whopper Lust. A dedicated TV channel showing nothing but a whopper. Watch it for 5 minutes and get a whopper. Simple and amazing.

This will be winning awards until next year.

The agency that takes over this account from CP&B has a tough act to follow.

The. Best. Excuse. Ever!

Favourite ideas from Cannes so far..

Andes Teletransporter

This is for Andes Beer by the agency Del Campo/Saatchi & Saatchi Argentina. They actually created soundproof booths in loud bars that allowed men to select sound effects to play when their girlfriends called. Simple and the award video is genuinely funny.

Nike Chalkbot

Chalking the roads at the Tour de France is a tradition. Livestrong and Nike created the Chalkbot so everyone could write a message of inspiration for the riders as they raced past.

Gatorade Replay

This beats everything this year as far as i'm concerned. It's a great concept that just worked everywhere. Apparently there is a film in the pipe line. Predicting the titanium for this one on Saturday.

Best world cup idea so far

Nike have taken their 'Write the future' line into digital and mobile by letting fans actually write a headline about the player who they think will make their mark at the tournament. Then, it's displayed on the biggest building in Johannesburg. The projection is about the size of half a football pitch.

Fans simply choose their player and then write a headline via Facebook, Twitter or with the mobile application. Then Nike chooses the best 1oo and displays them throughout the night.

It's apparently that Nike were determined to be make a big impact during the World Cup and with their epic advert and this, i think they've Just Done it.

They might as well just give the awards for this one early.

D&AD awards

Black pencils for the Millions and The Great Schlep Campaigns, both by Droga 5. Click here for their website and go to their case study section.

Black pencil for UK coin design by Matt Dent for Royal Mail.

Some deserved winners at the D&AD's last night. The standouts would have to be the agency Droga 5 who picked up two black pencils for two truly inspiring campaigns.

Millions - Giving NY kids a cellphone that gives them free credit and music downloads if they performed well in the classroom. Brilliant. This pretty much hits the nail on the head on getting kids to do better in school. More here.

The Great Schelp - Getting the elderly Jewish people in Florida to vote for President Obama by getting their grandchildren to talk to them. It a great way to educate older people about Obama's policy. Did it win the election? I'm sure it helped. More here.

Both are genuinely helpful and inspiring. The idea is only enhanced by the mediums that they decided to use.

We're inspired and a little bit jealous at the same time!

Online and offline and online again!!!

We’ve just finished working on a great pitch. Digy Roy has been away so I’ve been a lone creative for the end of it. But it was still a lot of fun.

The client has to stay anonymous for now, but they are on my list of “cool brands” and if this work saw the light of day it would be a massive cross channel idea. 

Working on this pitch campaign the last few weeks made me remember of past “massive” online/offline campaigns. The one in particular that I really like is Year Zero that 42 Entertainment did for Nine Inch Nails. It got the grand prix at Cannes, which it honestly did deserve.

The overview can be found here and offers a quick look at what was a totally immersive experience for the audience. It actually eclipses their Dark Knight viral efforts. 

The online/offline experience was amazing, flash drives hidden at gigs, CD’s that reacted to body heat to reveal a message, hidden phone numbers, websites, events, posters and a mini underground political type movement. This campaign had it all and then even more! 

What was cool about the idea was it was scaleable. It allowed the audience to delve into this Year Zero world as far as they wanted to go. They could still get a good experience by just buying the CD and getting the hidden content from that. 

It's also really cool to see something that takes you online to offline and online again. The two worlds merge to become something bigger than the channels you decide to use. it does help that the campaign was an album promo which people like, i can't see Year Zero working for a washing powder.   

This kind of stuff is so inspiring to see. I reckon this is what digital is heading towards on a regular basis, well for the brands that have a very loyal audience and are deemed "cool" e.g Nike, Apple etc.  

Brand awareness that hits every channel and allows the audience to decide whether they take it on or not. They could see a poster that would take them to the internet on their phone, keeping them involved until they access the site at home. Cool stuff! 

The price of digital fame and fortune