Showing posts with label Youtube. Show all posts
Showing posts with label Youtube. Show all posts

Friday, 6 July 2012

Friday, 10 June 2011

Le Club


This is a interesting twist on an interactive youtube video. The more people that view the 'Le Club' video the hotter the party gets. At the moment there are 3/4 videos left to reveal and if you go back through the older videos, you can see the detail that's being added.

I'm sure a lot of creatives have tried to sell in the same idea. But it's the execution of the videos that makes this good.

Viewers will be enticed with the fact that the women (and men) are getting hotter and they are all wearing less and less and less and less.

Quite brave for a water brand. But hey, it's Perrier and they're French. So, they don't care.

Tuesday, 25 January 2011

Thoughts for a Tuesday




Subaru: Choose your driving angle.

A nice use of interactivity on Youtube. Different angles in film are all the rage.


The future of mobile tagging.

You might just be getting used to writing the words 'share' and 'status update' into every creative doc you write. But don't forget mobile advertising's potential this year.

Scan read this slide show for a quick hit of mobile point of sale and QR code banter.

Facebook and mobile are soon going to be hand in hand as Facebook places start offering deals for check ins.



Deals will offer up a new way of getting customers interested and loyal to a brand. Go into a shop, check in three times and get 20% off.

"What's that Mr Brand? Money off. Yes please!" (Customers will say)

Check out this example...


Finally..

This is quite cool. Not massively impressed by the execution. But the tech is nice.

Interactive Display Window Concept from Gustaf Engström on Vimeo.

Thursday, 9 December 2010

Fancy being famous?



Keenan Cahill with special guest. One of the weirdest Youtube double acts i've seen.

Success in front of the camera isn't easy. TV, film and the music industry are notoriously hard to break into.

The biggest reason is you usually have to fit in with a certain type of look or image. There are lots of talented people out there. But looking right makes getting in front of camera much easier.

However, We're noticing Youtube is become a place for people to get in front of a camera, and becoming quite successful in their own unique way. It seems looking a little weird on Youtube is a virtue. People who fit the perfect looking person bracket seem dull next to some of these dudes.

Take the video above from from Keenan Cahill. He simple mouths along to popular songs and then manages to get over 7 million views a time.

The draw is his look. A normal, nerdy 15 year old in his bedroom.

If he went for a presenting or acting role he wouldn't have been given the light of day. But starting on Youtube and building a fan base now means he's getting on these mainstream shows.

And good on him. I bet advertisers are banging on his door to use him.

Youtube is increasingly becoming a place to make your name. Don't worry if you don't look like a film or TV star.

Because Youtube welcomes you with open arms.

Friday, 8 October 2010

French Connection Youtique


This is really nice use of the interactive Youtube video feature. A stylist shows you outfits and you can click on the video and buy them. It's a great for a clothes brand and i can see Levi and Diesel adding this function in as standard. It just makes sense to be able to click the video and buy the clothes. In fact any product could use this, and probably should.

Also, I'm a sucker for a portmanteau. Youtique.... you clever people you.

Have a look at the channel here.

Thursday, 29 October 2009

Thursday, 4 June 2009

Joker vs Batman BBoy battle



The amount of effort that has gone into this is outstanding. Great use of stop motion. Great use of music and great use of Youtube. 

It's a shame it couldn't have piggy backed on The Dark Knight publicity wagon. Probably would have gone massively viral. 

Monday, 7 April 2008

Film remakes and the Youtube doubler




The Dark Knight Trailer completely in Lego and the Tron motorcycle sequence in stop motion. 

To see how closely the Lego version of the Batman trailer matches the official one, go here to see them side by side using this cool idea called the Youtube doubler. You can cut and paste any two clips to run along side each other.