Pinball Park Challenge

I like the fact this idea has come from a insight about how badly people in Paris drive. 

Everything is a Remix

Everything is a Remix Part 1 from Kirby Ferguson on Vimeo.


Everything is a Remix Part 2 from Kirby Ferguson on Vimeo.


Everything is a Remix Part 3 from Kirby Ferguson on Vimeo.


Everything is a Remix Part 4 from Kirby Ferguson on Vimeo.

Great little real-time social idea for Mini

A Mini is suspended by a rope with a flame below it during the Brussels motor show. 

Everytime someone likes the Mini Facebook page the flame burns the rope. You burn the rope, you win the mini. 

The big sleepover

This is cool. People got the chance to sleep in IKEA. Everyone's thought about... right? 

iPad 'slide to unlock' gimick ads

Audi's go (probably better than the one below. So, if you look at one video, look at this one.)

Amnesty International's version

It's been done now. Everyone move on.

The latest digital ideas

Before Cannes hits advertising with all the best work from around the world check out some of latest campaigns.

Intel Museum of Me

A nice use of facebook data scraping. The Like video room is particularly good.

My Toblerone

Add a chunk (video, image, phrase) to the Toblerone and win stuff.

Real life likes from Diesel.

McDonalds billboard game from Sweden. Those crazy Swedes!

Why didn't i think of that?

Today's post is about ideas that are so ridiculously simple you wish you had thought of them.

Unless the product and the problem is given to a creative, it's quite hard to go out there and find a product and problem to solve. It's something that we all did back in education (cause you had to) but once in a full time job, other stuff (like a life and the pub) replaces that need to sit down and do spec work.

Anyway, rant over. These ideas are not ground breaking and don't fit into that 'Cannes Award Winning Integrated BIG IDEA" category, but they do show some clever thinking. It's just a shame that ideas like this don't just pop into your head.

They might do into yours, but my remains a void most of the time outside of work.

Flipping the product.

Flipping the logo. Classic stuff, eh?

And finally a small but clever digital idea for the funkier generation.

E-Folder Desktop

Ikea lets you turn your desktop into some of their storage units. Your icons even become Ikea storage boxes. Click here to download it.

That's it.

I have no idea what to say next...

Challenge: Do nothing for two minutes

It actually calms you down.

Via JB Surrey

A good and very bizzare TV advert

Advertising Agency: Fred & Farid, France

Creative Directors: Thomas Raillard, Florian Bodet

Production Company: Gorgeous Enterprises

Film Director: Tom Carty

Production Company Producer: Ciska Faulkner

Agency Producer: Alexandra Marik

THE BIKE DISCO

So it's dark. Alot of cyclists are being knocked off their bike because they haven't got enough lights on their bike.

To make cyclist aware of this and change their attitude to 'lights are cool' I present...

THE BIKE DISCO.

Cyclist decorate their bike with loads of flashing lights and ride around a route that's got DJ's and music stages to stop at and DISCO!!!

The more lit up your bike the better. There will even be a prize for the brightest bike.

This would take place at a open space with cycle routes, probably a park.

It's the first roller disco for bikes. YEAH!

If i get this working next year...i hope everyone will come!

Caught up on Twitter

Ask a few people around your office if they are on Twitter and they’ll probably say ‘No’.

It’s amazing how everyone seems to talk about it, but rarely anyone uses it.

I think in our department of eighteen, four people actually use it. And one only knows how to use it really well.

Don’t get me wrong Twitter is very useful. It's a great tool. And that's what it should be.

It’s not the core of an idea.

There is one exception to this. Best Buy’s Twelp Force. However, I don’t think they decided to definitely use twitter.

Twelp force came from the core thought of how could Best Buy make their helpful employee’s even better. Twitter was the right platform for this idea, as it gave everyone at Best Buy a voice.

It seems simple now, but I bet you CP&B came up with lots of other ways of executing it.

We've found that when you work for a digital led agency you can get very focused on new digital mediums, innovative new stuff and just get trapped in a bit of a bubble.

"Everyone uses Twitter." (Yes, I think i actually said that and then got a savage talking too from my creative other half)

You actually forget that the wider audience aren’t subjected to everything you might be.

What you must not forget is that ideas really haven’t changed.

It’s all about starting with a truth about what makes us human.

Once you’ve got that then you can execute it in the right way for the brand, and the audience.

So remember, ideas don’t start with Twitter. They end up on there.

Never diss the edit!

Remember, the idea can live or die in the edit!

Bikes, Bikes, Bikes

Team Sky

Look Mum. No hands cafe

I am Precious website

London is going bike crazy at the moment. The cycle highway is up and running, the hire scheme is here and there are loads of Skyrides happening soon. Plus there is a brand new British pro cycling team in the form of Team Sky.

So this post today is going to be bike related. We've already mentioned the Nike Chalkbot from the Tour de France so we won't repost that one, however we have found these pedal powered related things...

Team Sky

A brand new British team that is gaining popularity more and more. David Brailsford (Head of GB cycling) has decided that he wants to conquer road racing. And with the like of Bradley Wiggins in the squad he is bound to achieve this soon.

The website is put together nicely with not much advertising from Sky. Fans can stay up to date with every race with their race centre and see the latest videos and pictures.

Team Sky have actually just signed a deal with Map my Tracks, which means real time training data may be made available to fans, and for bike geeks this is very cool. Google did something similar with the team HTC Columbia during the Tour de France. It's finished now, but you can still see how it looked here.

They have also become popular on Facebook. Mainly because they want to be very involved with the fans.

The Team Sky website is here.

Look Mum. No hands!

This is a nice cafe near us that lets you take your bike in and have a coffee.

One of the problems with cycling around the city is the chance of having your bike stolen, even if you do lock it up. So, to get round this Look Mum, no hands cafe has decided to be cyclist friendly and let you park it inside the shop. There's lots going on as well such as guest appearances from Pro Cyclists, like Michael Barry (Team Sky) and meet ups for bike rides around London.

The location on google is here.

I am Precious

Janeen is riding her bike (called Precious) across America for the Livestrong foundation. Livestrong is Lance Armstrongs charity, hence the bike link.

The clever thing about this idea is that they have put sensors on every part of the bike. Speed, cadence, gradient, terrain etc are all tracked, and then nicely visualised as a virtual bike. The bike also tweets as if it were human. The site is here.

A little something for the world cup

We quickly did this for Magners so it could go live for the start of the World Cup.

Magners are supporting the nations that play against France. Since it was France who knocked Ireland out in less than fair circumstances. So today it's all about Uruguay.

If you haven't seen why Ireland aren't at the World Cup, take a look below.

The facebook page is here.

Dr Pepper get social

Could this be the new Whopper Sacrifice? Let Dr Pepper take over your status and the more embarrassing things you let them say the more points you get. Point, then mean prizes.

Click here to allow it on your profile. Go on, what's the worst that could happen.

Gatorade Replay

We were shown this really nice idea for Gatorade the other day. It's truly epic.

Vodafone McLaren Mercedes F1 website

A cool site which broadcasts the radio conversations between the pit and the drivers. It will be live at the next Grand Prix. Take a look here.

Done by Work Club.

Brainstorms...

A blessing or a curse?

Everyone has a favourite way of coming up with ideas. A lot of people like the brainstorm. It’s quick and everyone can get involved.

However, is that always a good thing?

They have a place, don’t get me wrong. They can create some great thought starters that could lead to a campaign or idea. But, they can’t create a campaign or idea.

That takes time and a lot of thought. Hence a creative department is used to do the job.

Missing this step and developing an initial brainstorm idea is asking for trouble. Ideas aren’t thought through so they might not actually be achievable, or the client will pick one of the semi good ideas.

2 heads are better than one…hence a creative team.

Lots of monkeys on lots of typewriters usually create nonsense until someone has to sort it all out… again, a creative team.

I know which statement above I prefer.

Why have a campaign site....

Can you spot the obvious draw to interact with this Lynx idea? I know, neither could we!

...when you can do it all on social media. Lynx have just done a digital idea on Facebook for their new Twist campaign, ignoring the need for a separate site. This interactive story starring an inbetweener and Keeley is actually much better than the offline elements. Usually it's the other way around with Lynx. Have a go here.

Coca Cola have announced they are going to use social media more instead of have stand alone sites. The articles here. Also, Cravendale are using Twitter as part of their new campaign for Milk Matters.

It's safe to say that if the brand you're working on wants to target young people, there's going to be talk of an idea on Facebook. It's worth having a browse of the new regulations that Facebook has made for brands wanting to create application and competitions. It's not as easy as one might think to use Facebook for an idea.

Have a gander below...

Ad guidelines

Competition guidelines

Heinz beans on toast pop up cafe

We went down to sample the beans on toast at the new Heinz pop up cafe near us. It was dressed up to look homely, with colouring in books to entertain everyone.

A nice touch is that all the women serving drinks and beans were real mums. There was even some of their childrens art work on the wall. It's got to be real, as mums never lie!

The Beans of toast cafe's exactly location is here. An article from the Mail is here.

It's worth popping down as it's only a 50p donation to go in and eat.

All the information you need is in the email invite at the top.