Red Bull - The Athlete Machine

Who cares if it's been done loads of time. This is how Redbull do it. 

Track - Soul Wars by AWOLNATION

Cool music vid featuring Jake Gyllenhaal

World's Largest Rope Swing

Music is 'Up, Up and Away by Can't Stop, Won't Stop.

Flying People

Quite a cool stunt. Looks good. It's promoting the new film Chronicle.

The most intense war gaming simulation ever!

This is pretty cool. The Gadget Show got some outrageous technologies together to create a realist battle enviroment. Including computer controlled paint ball guns that shoot you.

Nice update of Mortal Kombat

This is a nice new film update of the computer game Mortal Kombat. The Hollywood version was kinda shit, but these short episodes re-introduce all the characters in a much cooler way. Computer game shorts seem to have had a resurgence online of late by finding enough budget to put together something that Hollywood never could.

Check out the Street Fighter Legacy short below. Another nice film short with Ryu vs Ken. Weirdly, i actually used to go to Art College with the guy who plays Ken. He now has a much cooler career path that involves dragon ball punches.

The prologue that sets up all the characters for Mortal Kombat Legacy.

MK Legacy - Episode 1

Just click through the annotations on this video to find the other eight shorts. Scorpion vs Sub Zero is particularly good.

Street Fighter Legacy

Girls + Surfboard + Nike = Exciting!

Music for the summer ahead

Jamie Woon



Dirty Gold

More on them here.

Clare Maguire

Redbull does cool shit...again

Speakers up. Full screen. Have your mind blown away.

Also, by Redbull. The mini-drome. Pretty good.

Two things

Can you see Batman and Wolverine?

Trailer Time

Green Lantern



Jonah Hex



Sucker Punch

Some superhero/graphic novel shizzle to check out.

Ford S-Max - Get more out of life

This Ford projection mapping idea is piss poor compared to this attempt below. What's with the actors? It's just weird. You loose the spectacle in the direction too.

But this one has nailed it. Truly stunning and the execution has been carefully considered.

Toyota Auris Hybrid- Get your energy back.

MINI GETAWAY

Great digital idea time boys and girls.

This is a location based game for Mini. Digital Example's blog calls it a 'high tech version of tag.' Simply download the app and try and find the virtual Mini that is on another persons phone. If you get within 50 meters of them you'll take the virtual mini off them and be the target for everyone else.

More info here.

From Jung von Matt in Stockholm. Well done guys.

This is for all the ladies of the World...

Some amazing Flight of the Conchord illustrated gig posters. Trying to hold of these is going to be hard.

Plus the music video for All the ladies of the world... magic!

3 awesome things

Converse's Domaination

A very clever use of google that takes you to loads of cool Converse websites. We've mention this before. However, we didn't know about the clever way of using google. It all makes sense now.

Life Cycles OFFICIAL Trailer

This looks like it could be a awesome film about mountain bike riding. The shots in this trailer look truly epic.

And the last awesome thing is actually a 1000 awesome things.

http://1000awesomethings.com/

A Creative Team worth following

Lissie's Cuckoo interactive music video

No, not us. But a team that work for Sony's music label.

Steve Milbourne and Phil Clandillon have done some really cool stuff recently. We've mentioned their google street view mash up for the band The Editors. But their most recent piece of work is for a new artist called Lissie. You can change the weather in her music video by clicking on a google map below. The edits between the weather changes are cleverly covered with clips of a weather man. Take a look at it in action here.

What's great about their recent bits of work is that it shows how open googles API is, and the scope of what can be done. If you're interested in seeing more of what can be done using googles API just go their goollery.

However, that's not it from Steve and Phil.

They also did this cool viral for Guitar Hero and Kasabian... and Umbro. Three brands in one go... back of the net!

They also did this interesting video for AC/DC using Excel.

Plus this cool use of women covered in paint for Calvin Harris.

It's all impressive stuff, and every piece of work has a nice interactive/digital twist which really gives them a niche. We're sure a lot of new artist will go to them in the future to get some cut through in the already crowded music industry.

Their work is all here. And there's a good article from Andrew McMillen about them here.

Follow (not stalk!) Steve Milbourne here and Phil Clandillon here. We are.

Best world cup idea so far

Nike have taken their 'Write the future' line into digital and mobile by letting fans actually write a headline about the player who they think will make their mark at the tournament. Then, it's displayed on the biggest building in Johannesburg. The projection is about the size of half a football pitch.

Fans simply choose their player and then write a headline via Facebook, Twitter or with the mobile application. Then Nike chooses the best 1oo and displays them throughout the night.

It's apparently that Nike were determined to be make a big impact during the World Cup and with their epic advert and this, i think they've Just Done it.

They might as well just give the awards for this one early.

Nice animation from a new motion graphic agency near us

Nike chase from ilovedust

This will change your life

Dogs catching treats in slow-mo, high definition.

Superhero films are as good as ever

KICK ASS

IRON MAN 2

The blockbuster season begins.