April Fools from Google

It actually exists too. Click here. Top right hand corner and click on Quest.

Address is Approximate film

From The Theory and directed by Tom Jenkins. Nice piece of work that is all shot using the Canon 5D Mk2. 

Mini Maps

Pretty sweet idea from Mini. Race around google map race courses. You can play friends live as well.

Some really nice ads from google

How to humanise the internet. Emotion stuff.

A Creative Team worth following

Lissie's Cuckoo interactive music video

No, not us. But a team that work for Sony's music label.

Steve Milbourne and Phil Clandillon have done some really cool stuff recently. We've mentioned their google street view mash up for the band The Editors. But their most recent piece of work is for a new artist called Lissie. You can change the weather in her music video by clicking on a google map below. The edits between the weather changes are cleverly covered with clips of a weather man. Take a look at it in action here.

What's great about their recent bits of work is that it shows how open googles API is, and the scope of what can be done. If you're interested in seeing more of what can be done using googles API just go their goollery.

However, that's not it from Steve and Phil.

They also did this cool viral for Guitar Hero and Kasabian... and Umbro. Three brands in one go... back of the net!

They also did this interesting video for AC/DC using Excel.

Plus this cool use of women covered in paint for Calvin Harris.

It's all impressive stuff, and every piece of work has a nice interactive/digital twist which really gives them a niche. We're sure a lot of new artist will go to them in the future to get some cut through in the already crowded music industry.

Their work is all here. And there's a good article from Andrew McMillen about them here.

Follow (not stalk!) Steve Milbourne here and Phil Clandillon here. We are.

Google android animal translator app

Understand what animals are saying. More on it here.

The 200th Post

Bit of a milestone today. 200 posts since we started this blog.

Woop Woop!

So, to celebrate here's a link to a slide show called '87 cool things' from google. It's worth a look as there are loads of interesting ways people have been using google's API. It's application mash-up heaven!

Take a look here.

Someone finally hacks google street view...

... and it's a band and not a brand!

I'm quite taken back by The Editors use of google street view to promote their new album.

There are various points to click on a google map. Each position relates to an area that inspired a song on the album. When you reach a specific point in Street View a special arrow appears, and takes you to a night scene involving the band. The Street View scene with the Editors still uses the same Street View navigation to explore it, which makes the whole experience mesh together nicely. Now i'm not a huge fan of the band. But, it is nice to hear the song playing as you look around the area which it was written about.

It's about time another band challenged Radiohead for thinking of new, interesting, ideas and channels to promote an album.

I take my digital hats off to The Editors for trying something new and all the dev team that made it happen!

The url is here. http://www.editorsofficial.com/streetview/

Good stuff.