Woah! Nike Freeze Frame

By Wieden and Kennedy 

It's almost like a real world version of an spot they did a few years ago. 

Friday Afternoon Art Direction

The Chase 

An awesome car chase panoramic shot.

Nike - Make it Count

A nice campaign from Nike using some great looking black and white photography. Shot by Adam Hinton

And finally... another from Nike.

Their new Fuel Band gets an advert that's cut together from popular culture shots and athletes. Typography is nicely worked in.

More about the fuel band in the video below.

The Kobe System

This is a great idea. Where do you go when you've reached the top of the game? 

The Kobe System will help you. 

A Star studded advert helps. But the idea of basing this on Success speakers is a great insight. 

Nike + run data Vis

This is cool.

A years worth of Nike + date turned into art prints for consumers.

The Pool

Nike takes a pool in Dagenham that was about to be demolished and turns it into BMX track.

They called it.... The Pool.

Girls + Surfboard + Nike = Exciting!

Want to see thousands being burnt by the second

Then watch this Nike TV spot

Friday afternoon art direction

A great light installation for Halo Reach for AutoFuss

Nice poster to celebrate Manny 'Pac man' Pacquiao's win.

All you need is great music and art direction

Nike Air Max 90 for Foot Locker.

Music by Peter Fox

Gucci Guilty perfume TV spot directed by Sin City creator Frank Millar.

Music by The Friendly Fires.

F**k You by Cee Lo Green.

Best world cup idea so far

Nike have taken their 'Write the future' line into digital and mobile by letting fans actually write a headline about the player who they think will make their mark at the tournament. Then, it's displayed on the biggest building in Johannesburg. The projection is about the size of half a football pitch.

Fans simply choose their player and then write a headline via Facebook, Twitter or with the mobile application. Then Nike chooses the best 1oo and displays them throughout the night.

It's apparently that Nike were determined to be make a big impact during the World Cup and with their epic advert and this, i think they've Just Done it.

They might as well just give the awards for this one early.

Nike Grid - London is your game board

Nike was asking the computer gaming generation to get out and claim their streets with a running game that used London as the playing surface. Nike had specially designated phone boxes for people to run between, dial in and score points. The more running people did between phone boxes meant more points.

The points a player got were turned into badges such as the endurance badge for running in lots of area codes and the speed badge for doing a quick time between dial ins.

it started at 8pm on the 23rd and lasted for 24 hours. Winners were awarded the crown badge for their area code.

It used Facebook connect well as all the points and badges earned were added to a players profile in real time.

The website is nicely designed too. take a look here.

Nice animation from a new motion graphic agency near us

Nike chase from ilovedust

Why you want to be sponsored by Nike

This new Tiger Woods Nike TV spot caused a nice bit of controversy.

Using Tiger Woods late father as a voice over to acknowledge his affairs was always going to make peoples heads turn and go 'eh?'.

Unlike every other brand that Tiger Woods was linked with they didn't drop him. I guess what they didn't want to do is just make out like his massive 'bogeys' never happened. That was their call, which is cool with me. But, how they got Tiger 'very private, don't talk to media' Woods to agree to this is amazing.

From an athletes point of view this is something that's worth more than their sponsorship cheque. It's a brand that actually stands by you through the good times and the bad times. It shows that no one can mess with Nike and they still rule the sports playground.

The athletes that are experience good times are all in this Nike spot. I guess Tiger didn't get an invite.

Here's the Tiger Wood's good times.

New basketball advert from Nike

After doing Carousel for Philips and cleaning up at Cannes last year Adam Berg now lends his dark directorial talents to Nike.

Nightmares never sleep apparently. Especially on a basketball court.

http://motionographer.com/wp-content/uploads/2010/02/BRANDJORDAN_Nightmare.mov

The Nike Chalk Bot

A nice idea from Nike for the Tour de France. You can get a message written on the road during the race. Inspire and support the competitors. 

Good stuff. 

The website is here.   

Get your basketball on!

This campaign by Nike is essentially packaged together Youtube clips. But you forgive it as the main character the campaign revolves around is really entertaining. The main site is nicely designed too. We're loving the 80s/90s throwback look and feel. 

Leroy Smith (who looks a lot like Eddie Murphy) is your motivation basketball guru. He helped Michael Jordan become the player he was and now he's here to help you. 

Take a look and the hub site and the other content here. 

Calculate your way to coolness!

Transformers = Cool. Trainers = Cool. 

Ergo......Big G =  

(cool x cool) 

________

    idea

Conversations from the inside

This is a bonkers video for the Nike Women campaign "Here i am". It features Nicola Sander, but her insides get more of a staring role. 

This short is so intriguing as well as a little disturbing. Considering it's aimed at women it seems a little removed from the main audience. But it looks cool and has had loads of money thrown at it, and that's why we like it. 

Bring on the bigger budgets (or should be trumpets?)

Watch it here.

Just Watch It

The new Nike ad. Directed by Guy Ritchie. Shot really slickly plus has a killer soundtrack. Feels like the Parklife advert for the 2000's. Sweet!