The Puma index

This is a novel idea for Puma. The male and female models take their clothes off as the stock markets go down. So when the stock markets crash the models get down to their underwear. Very clever. Very engaging. Take a look here.

It's good that it's an idea that links into a subject that is very current news. Admittedly, it does have a hint of what Uniqlo are doing but it's still a decent enough way to showcase Puma's entire range of clothing.

The Coffee Caddy

The simple ideas are always the best. The coffee run will forever be easier.  

More images of this simple invention are here.

This is a good blog to check out called NEW MATH. Really simple and fun. There is a new equation added every day.    

Found via Hello Kinsella.

Desktop Keeley

Never has an RSS feed looked this good. This is Desktop Keeley, she'll bring you up to the minute Sport, Gossip and Page 3 girls. Dressed in a stunning range of lingerie, Keeley will be at your beck and call 24/7 and comes armed with all the information you need. 

Oh, the link to download it is here.

This will blow your mind

Through a webcam, it is now possible to map 3D images onto flat surfaces and make the surface come alive under a webcam. Watch it above, it really is next level stuff.

This did actually make us go "wow", "oooo", and "What campaign can we use this for?" . It's already been used for various small stuff but the implications of what it could do to packaging and flat graphics is amazing!

The Quest for the Idea.

Why is it insanely difficult coming up with those ideas that are just mind bending-ly obvious?

We've all had that creative feeling rising up inside hoping there are some ideas like this left to grab! They are out there for the taking, it's just a matter of finding them.

We offer up these examples that we've found.

Shreddies - what's could be said about Shreddies that new and interesting?...Nothing really. So they tilt them on a 45% angle and create a new product to push! New Diamond Shreddies.

Brilliant, simple and funny! Check it all out here. It's a really good integrated campaign!

Equal Measures - A functional measuring jug given a interesting thought provoking twist by coming up with a new system to measure with. As much flour as the worlds population anyone?

See it in all its glory here.Construction Eating Utensils - We know, we seem to have a thing about novelty forks. But this is a great idea to get kids to eat and have fun doing it. Ticks all the right boxes for parents!

Get some bulldozing action here.

Sponge Cake

Washing up never seemed like such a good idea!