Friday afternoon art direction

This x-ray effect is really cool. Simple, yet detailed at the same time. The photographer is Kazukita Kamatsu.

This comes from Yes Studio. Really like the simple use of shape and colour in this one.

This has got 'poster' written all over it. Love the simplicity.

This photographer is a guy called David Sykes.

This could easily run for a brand like Walls to promote their low fat range, if they have one anyway?

The Coffee Caddy

The simple ideas are always the best. The coffee run will forever be easier.  

More images of this simple invention are here.

Feed your creativity with a Pikey Pie.

This month has been a manic one. What has happened is that all our cash has disappeared, we're still not sure how (denial there), but alas...it's all gone. 

Now to the point. With no cash in the bank and obviously a need to at least feed ourselves we have been again rocking the toast/grilling machine to add some much needed zing to an otherwise boring meal. Our post about our love for this kitchen appliance can be found here.

However, it seems these boring meals have spread into the evening with not even a chili or lasagna  that could feed us for a week in sight! Making a really cheap meal can be difficult, (Pot Noodles don't count!) finding time is a massive factor and when your poor, pasta for 100th time can get tedious. 

So i offer up the Pikey Pie for you all to try. It's basic, cheap and quick, but can still inspire even the most hungry of creatives. Here's how to make it.

Ingredients - Pack of fish fingers (bird's eye preferred), two tins of baked beans (heinz), potatoes, butter, milk, cheese, salt and pepper 

Once you've got them...

1. Pre-heat your oven to 200 degrees and boil some water in a large pan.

2. Peel and cut the potatoes and put them on the boil. 

3. Get a dish and create a layer of fish fingers (still frozen) on the bottom.

4. Then put your baked beans on top.

5. When the potatoes are soft, mash em up with some butter, milk, salt and pepper.

6. Put the mash on the beans.

7. To finish, grate some cheese on top.

Put it in the oven for 25-30 minutes and you have turned something simple into something great. Hopefully, if you do try it you'll feel properly fed and ready to deal with another day in advertising.

Trust us, you'll taste the difference. 

The Quest for the Idea.

Why is it insanely difficult coming up with those ideas that are just mind bending-ly obvious?

We've all had that creative feeling rising up inside hoping there are some ideas like this left to grab! They are out there for the taking, it's just a matter of finding them.

We offer up these examples that we've found.

Shreddies - what's could be said about Shreddies that new and interesting?...Nothing really. So they tilt them on a 45% angle and create a new product to push! New Diamond Shreddies.

Brilliant, simple and funny! Check it all out here. It's a really good integrated campaign!

Equal Measures - A functional measuring jug given a interesting thought provoking twist by coming up with a new system to measure with. As much flour as the worlds population anyone?

See it in all its glory here.Construction Eating Utensils - We know, we seem to have a thing about novelty forks. But this is a great idea to get kids to eat and have fun doing it. Ticks all the right boxes for parents!

Get some bulldozing action here.

Sponge Cake

Washing up never seemed like such a good idea!

Trance is Back!

Digital Roy and Myself have been making our very own trance beat to get through some down time in the office! This guy Tony has made a simple keyboard to relive your happy hardcore days.

Go here to make your own! Its worth it...trust us.

Ballpoint pen cutlery.

This just makes perfect sense, well in Big G's mind anyway! Ever tried to find clean cutlery at a busy agency? Nuff said!