Rap Album cover re-created in Lego

More here.

Calculate your way to coolness!

Transformers = Cool. Trainers = Cool. 

Ergo......Big G =  

(cool x cool) 

________

    idea

What's your batting average??

Be honest with yourself! As a creative, out of all the ideas that you came up with this year, what do you reckon was the percentage that saw the light of day?

The one thing that we think is close to a creatives strike rate for ideas being produced is a baseball player stepping up to the plate. Stay with us on this one... 

The batting average of major league baseball (top division) player is around the 28-30% mark. They only actually connect with the ball about a third of the time. 

We think coming up with ideas is kind of the same percentage.  

Some ideas hit first base, they're cool. They work and the client is happy.

Others manage to get to second. The client is happy, account people and planners say "that is bang on brief", creative director says "good, but it's not an award winner"

Then you may hit third! CD really likes the idea, it could be great. Gold even! But...in comes the client to water it down. 

Then there's the home run. Now a home run doesn't mean "cracked". It means that you got the good idea, it really pleased your CD, client's happy and maybe you might slide in for an award. 

Think about all the briefs you "connect" with, get the ideas and then the work never see the light of day??

We just hope that next year we can make sure we at least smack one out of the park!!

2 videos, 1 post

Found two good videos today. One is the Simpsons take on Apple and the other is new video manipulation technology from Adobe. The possibilities for this are massive and the Simpsons piss take of Apple is scarily close to the truth. 

Two thing that made me happy

1. Monty Python now has a dedicated youtube channel. This made me happy cause i love Monty Python alot. Go here to get a dose of the fish dance and the ministry of funny walks. Below is one of the best comedy scenes ever created.

 Monty Python and the Holy Grail. The black knight.

2. The "THIS IS NOW" website from Sprint (American Mobile operator). This made me happy because it has lots of cool widgets that tell you (news/births/eggs made) what's happening NOW! I recommend you go here to have a look. It's pretty sweet. 

Online and offline and online again!!!

We’ve just finished working on a great pitch. Digy Roy has been away so I’ve been a lone creative for the end of it. But it was still a lot of fun.

The client has to stay anonymous for now, but they are on my list of “cool brands” and if this work saw the light of day it would be a massive cross channel idea. 

Working on this pitch campaign the last few weeks made me remember of past “massive” online/offline campaigns. The one in particular that I really like is Year Zero that 42 Entertainment did for Nine Inch Nails. It got the grand prix at Cannes, which it honestly did deserve.

The overview can be found here and offers a quick look at what was a totally immersive experience for the audience. It actually eclipses their Dark Knight viral efforts. 

The online/offline experience was amazing, flash drives hidden at gigs, CD’s that reacted to body heat to reveal a message, hidden phone numbers, websites, events, posters and a mini underground political type movement. This campaign had it all and then even more! 

What was cool about the idea was it was scaleable. It allowed the audience to delve into this Year Zero world as far as they wanted to go. They could still get a good experience by just buying the CD and getting the hidden content from that. 

It's also really cool to see something that takes you online to offline and online again. The two worlds merge to become something bigger than the channels you decide to use. it does help that the campaign was an album promo which people like, i can't see Year Zero working for a washing powder.   

This kind of stuff is so inspiring to see. I reckon this is what digital is heading towards on a regular basis, well for the brands that have a very loyal audience and are deemed "cool" e.g Nike, Apple etc.  

Brand awareness that hits every channel and allows the audience to decide whether they take it on or not. They could see a poster that would take them to the internet on their phone, keeping them involved until they access the site at home. Cool stuff! 

Tilt shift photography

Loving this photography effect. It makes everything seem like it's a miniature. Some work better than others.  

Hexapod dance off

These things would great for an online campaign. You could control them in real time via a webcam and have a robotic dance off with someone across the globe. How cool would that be?

Weird howling in Vienna

The price of digital fame and fortune

Make a cake in a mug!

"With Cake in a Mug, you can have a hot, delicious, fresh-baked chocolate cake in minutes!"

Fancy something different with your afternoon tea or coffee. Then give this a go. 

What your need...

A microwave oven

A large microwavable mug

A tablespoon for measuring

4 Tablespoons flour

9 Tablespoons hot chocolate mix

1 Egg

3 Tablespoons water

3 Tablespoons oil

Cooking Spray

Instructions

1. Spray a little cooking spray into the mug.

2. Measure out the flour and hot chocolate mix into the mug. Stir.

3. Crack the egg into the mug. Stir a bit after adding the egg so the cup doesn't overflow.

4. Add water and oil.

5. Stir until thoroughly moistened. Make sure to scrape the bottom of the mug with your spoon to avoid any leftover pockets of dry ingredients.

Bake!

The handle of the mug may be hot, so use a potholder to remove it from the microwave.

Tip your cake cylinder out of the mug into a dish. Your cake may look a little damp and wrinkled. This is normal.

Use a fork to break it up into quarters. This will allow steam in the center to escape. Arrange so that the more attractive interior of the cake is showing.

CAKE IN A MUG. DONE. 

All via the wired blog here. 

Creativity is great, but copying is a lot quicker.

The Killers at this years 2008 MTV European music awards. 

Underneath Etienne De Crecy Live 2007.