Following on from our "What's in the box?" post this is the talk by JJ Abrams. Motionographer pointed out that this is what could have inspired the short film.
JJ Abrams himself, is very engaging and has a nice take on the idea of mystery. He talks about why he loves this particular theme, and how he makes it work in his projects.
He seems to really get popular culture and cinema audiences. All his work has this pace which keeps you firmly gripped to your seat. He understands the audience today get bored very quickly, which is why Lost, Alias, Mission Impossible 3 and Cloverfield feel like they never let off the accelerator.
We haven't seen the new Star Trek yet, but if the trailer is anything to go by it will be one hell of a cinematic ride!
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