Friday, 27 November 2009
Thursday, 26 November 2009
Tuesday, 24 November 2009
Thursday, 19 November 2009
Red bull Project X
Toshiba Space Chair
First up is an amazing idea from Red Bull. They take the world's best snowboarder (Shaun White) and make a secret half pipe in the middle of nowhere for him to try and make up new tricks.
The scale of the project is the impressive thing here. The ramp they've built is insanely big and some of the tricks Shaun White is pulling off are almost beyond belief.
The ramp also has one of the biggest foam pits ever because even Shaun White sometimes needs a few practise runs to get a trick right.
Let's send an arm chair into space, what a brilliant idea. Really like the way this is executed too, it's clean, minimal and really striking as the chair floats above earth.
The 60 second spot is probably a bit more punchier than the 90. but that's just knit picking.
The line is good on the TV ad as well 'Arm chair viewing, redefined'.
The similar thing about these campaigns is the focus on the making of's as well as the idea. When you do something out there and crazy it makes sense to create more content for people to view and get involved with.
Both ideas come with interesting video's that explain how the projects were made. The Red Bull project X has packaged this content better.
They haven't opted for a straight 'making of' video but chopped the video's bite sized pieces and let the user navigate around the half pipe to view them. It's just makes the Red Bull site slightly more engaging.
Wednesday, 18 November 2009
Anish Kapoor - Tall Tree and the Eye
Adam Neat - Self portraits using mixed media
Adam Neat - Madonna
Adam Neat - Sculpture
We got the chance to go to the Adam Neat and Anish Kapoor exhibitions today. Unforntunatly they didn't allow camera into the Anish Kapoor exhibit so we could only get photo's of the sculpture outside.
Check out some more of the photo's we took here.
Monday, 16 November 2009
Friday, 13 November 2009
Russian Roulette app goes wrong
Nude it app
The Apple adverts say there's an app for anything apparently. So there's no point coming up with real ones anymore.
Could this be the a viral trend of people making up fake iphone apps on youtube?
Wednesday, 11 November 2009
Using a huge chainsaw. Major Man Points!
A man points background to add your man points image.
If you've ever done something manly or feel that someone deserves a man point accolade why not use this template to show it off.
Just click the image (but only if you really want to!) to get the bigger version.
Man points can be anything from...
- Using a giant drill.
- Lifting heavy objects.
- Knocking down walls.
- Holding a gun.
- Doing a wheelie on a motorbike.
- Driving a pick up truck.
- Just looking damn cool!
This list isn't exclusively it. To claim man points the image just needs to be testosterone filled.
This is the new website from Adidas football where you play the Germany team's world cup finals in a simple 'chess' type strategy football game.
It's nicely wrapped up with a simple comic book narrative that explains how you need to reclaim the three stars from past world cup wins. No budget has been pulled for sure. The production level is through the roof on this one.
You can spot the art direction influence a mile off too. It wreaks of the film Sin City at the start. Even some of the shots are just copied. The really good bit about this website is the music. It has a big epic Amphitheater feel to it. It gives the whole experience a more exciting edge and pace.
The biggest frustrations though, is realising you've successfully helped Germany win three world cups again. A bit of kick in the face being from England.
Take a look here.
Thursday, 5 November 2009
There’s something quite cool about smashing two words together to create another meaning. We do it all the time. Sometimes it starts for ball rolling on a new idea. Other times it’s just funny.
According to the digital info bible that is Wikipedia this idea first cropped up in Lewis Carroll's book Through the Looking-Glass. Humpty Dumpty explains to Alice the coinage of the unusual words in Jabberwocky. E.g "‘Slithy’ means ‘lithe and slimy’ or ‘Mimsy’ is ‘flimsy and miserable.’
Some good ones we found are…
Wedsite - A wedding website
Bromance - A phrase for friendship or a close bond between guys.
Framily - A group of friend you consider a family.
Mandana - A bandana worn by a man
Any other good one's? Drop 'em in the comments.
The Cadbury's Nibbles Boutique
I was walking to work and saw a billboard advert about a binge-drinking programme for ITV. The line was a question like ‘Is binge drinking ruining Britain?’ and it has three good-looking girls in police uniforms smiling at camera looking a bit tipsy.
Now, I bet it didn’t start like this. I reckon the creative team would have wanted to be harder hitting with the image. Something like people passed out or running about with traffic cones on their head.
It looks like the client has watered down the image because they are worried about offending someone.
So, the take out of the billboard is more like ‘this doesn’t look like such a bad time to me. Looks like good fun’… and that really shouldn’t be the take out of an advert about binge drinking.
My point is that it might be good to get more creative types to convert to the client side. If someone who has a creative mind is buying the work, they’re more likely to understand where the creative team is coming from.
Awards would be won. Champagne would be opened and the advertising world would be more in harmony. But that’s a maybe!
For instance, Cadbury’s has got a very creatively minded client at the moment (previously from the Stella account) who obviously wants to buy good ideas e.g Gorrila, Eyebrow’s etc.
Their latest piece of work called the Nibbles Botique is very good indeed. The agency Hyper set up a pop up store on Carnaby Street in London that could only be viewed from the outside. Inside the store were scarf’s designed by a top designer and modelled by the very famous Caramel Bunny. The only way of getting one though was virtually.
People had to hunt on certain sites for banners that said that the shop was open. When they clicked through they were put into a virtual queue and then actually served by one of the shop assistants in the store. Apparently women were going mental trying to find the store banners to get one these limited edition scarf’s.
This idea is great that it goes online and offline. It floats my boat.
So, there must be creative types that will take one for the team to keep doing work of this standard?
Shotgun not me!
Wednesday, 4 November 2009
Dead fly art
Flies. Their not usually know for their creative qualities. However, these two ideas seemed to have used them quite well.
Admittedly these ideas border on the down right weird slash insane area, but that's probably what makes them work so well.
The two images at the top are titled 'dead fly art'. This is simply drawing humorous things around dead flies. Get it?
The next two images are part of a more complex idea. But not by very much. A German agency attached small banners to flies and had them fly around and land of people. It's a different way to advertise for definite.
The PR stunt seemed to work quite well. It getting good praise on this blog for sure.
The really clever thing about this idea was that the banners were weighted just right so the flies could only go so far before they had to land.
Also, i would love to know how they tied the banners on the flies in the first place. If anybody can shed light on this it would be ace?
All I can hope it that the flies were paid a good hourly rate for their time.
Take a look at the article and the flies in action here.