Head up display takeover
We recently completed a campaign for the launch of the new Toyota Prius.
The image above is the Yahoo full page takeover for the Head-up-display ad. The 'HUD', which we got used to calling it, projects on the drivers windscreen.
The ad gives you an 'in car' experience of the ‘head-up display'. We used webcam face tracking technology so you can move the graphic scene with just your head movements. You can use a mouse though if you computer isn't hooked up to a webcam.
Take a look and have a play here.