Tuesday, 30 November 2010

How to wrap yourself into bed

The Fajita
The Sausage Roll

Because it's f**king freezing at the moment i thought i would post two very ingenious methods to keeping warm in bed. Just follow the step by step instructions for a warm nights sleep.

Wednesday, 24 November 2010

Tuesday, 23 November 2010

Caught up on Twitter

Ask a few people around your office if they are on Twitter and they’ll probably say ‘No’.

It’s amazing how everyone seems to talk about it, but rarely anyone uses it.

I think in our department of eighteen, four people actually use it. And one only knows how to use it really well.

Don’t get me wrong Twitter is very useful. It's a great tool. And that's what it should be.

It’s not the core of an idea.

There is one exception to this. Best Buy’s Twelp Force. However, I don’t think they decided to definitely use twitter.

Twelp force came from the core thought of how could Best Buy make their helpful employee’s even better. Twitter was the right platform for this idea, as it gave everyone at Best Buy a voice.

It seems simple now, but I bet you CP&B came up with lots of other ways of executing it.

We've found that when you work for a digital led agency you can get very focused on new digital mediums, innovative new stuff and just get trapped in a bit of a bubble.

"Everyone uses Twitter." (Yes, I think i actually said that and then got a savage talking too from my creative other half)

You actually forget that the wider audience aren’t subjected to everything you might be.

What you must not forget is that ideas really haven’t changed.

It’s all about starting with a truth about what makes us human.

Once you’ve got that then you can execute it in the right way for the brand, and the audience.

So remember, ideas don’t start with Twitter. They end up on there.

Friday, 19 November 2010

Believe in Better

Sky should run this. Just for shits and giggles.

Friday afternoon art direction

A great light installation for Halo Reach for AutoFuss

Nice poster to celebrate Manny 'Pac man' Pacquiao's win.

Thursday, 18 November 2010

Never diss the edit!

Remember, the idea can live or die in the edit!

Trailer Time

Green Lantern

Jonah Hex

Sucker Punch

Some superhero/graphic novel shizzle to check out.

Tuesday, 16 November 2010

Ford S-Max - Get more out of life

This Ford projection mapping idea is piss poor compared to this attempt below. What's with the actors? It's just weird. You loose the spectacle in the direction too.

But this one has nailed it. Truly stunning and the execution has been carefully considered.

Toyota Auris Hybrid- Get your energy back.

Friday, 12 November 2010

Friday feeling

The new viral for 40 years of page 3. 200,000 hits and counting.

Jonathan Glazer does VW. Tough. Beautiful. Polo... If you blink you might miss the car.

Monday, 8 November 2010

Friday, 5 November 2010

Thursday, 4 November 2010

Trailer of the week - JACK ASS IN 3D

It's ok to laugh at this... cause it's hilarious!

Wednesday, 3 November 2010

Cool and the Mark and Spencer gang

Had to post this cause it's cool.

Awesome footage from a Go Pro camera. These things are tiny and come with various mounts for helmets, surf boards and bikes. I've used one and the footage you get is awesome!

I also want to point out this new Marks and Spencers ad.

I really want to hate this new TV spot. But i can't....what's that you say Marks and Sparks advert? Buy your clothes and dance the night away like celeb's who i aspire to be like. Ok then.

Advertising...Fucking hell!!!

Tuesday, 2 November 2010

Cinema used to great effect

A hard hitting cinema advert for St John's Ambulance. I won't ruin it.