Friday, 25 June 2010

Favourite ideas from Cannes so far..

Andes Teletransporter

This is for Andes Beer by the agency Del Campo/Saatchi & Saatchi Argentina. They actually created soundproof booths in loud bars that allowed men to select sound effects to play when their girlfriends called. Simple and the award video is genuinely funny.

Nike Chalkbot

Chalking the roads at the Tour de France is a tradition. Livestrong and Nike created the Chalkbot so everyone could write a message of inspiration for the riders as they raced past.

Gatorade Replay

This beats everything this year as far as i'm concerned. It's a great concept that just worked everywhere. Apparently there is a film in the pipe line. Predicting the titanium for this one on Saturday.

Thursday, 24 June 2010

Best world cup idea so far

Nike have taken their 'Write the future' line into digital and mobile by letting fans actually write a headline about the player who they think will make their mark at the tournament. Then, it's displayed on the biggest building in Johannesburg. The projection is about the size of half a football pitch.

Fans simply choose their player and then write a headline via Facebook, Twitter or with the mobile application. Then Nike chooses the best 1oo and displays them throughout the night.

It's apparently that Nike were determined to be make a big impact during the World Cup and with their epic advert and this, i think they've Just Done it.

They might as well just give the awards for this one early.

Friday, 11 June 2010

A little something for the world cup

We quickly did this for Magners so it could go live for the start of the World Cup.

Magners are supporting the nations that play against France. Since it was France who knocked Ireland out in less than fair circumstances. So today it's all about Uruguay.

If you haven't seen why Ireland aren't at the World Cup, take a look below.

The facebook page is here.

Monday, 7 June 2010

Good stuff to start the week

This is a great short film from Adidas originals using Star Wars footage and some well known faces. It hasn't got the epic feel of Nike's write the future but it's very funny.

Intense light graffiti. The mini gun is particularly impressive.

Thursday, 3 June 2010

Nice TV ad from Droga 5

It's a shame there's no 60 second edit as it could have been very funny.

Tuesday, 1 June 2010

Trailers of the week

Super 8 - The new teaser trailer from director JJ Abrams.

Watch it in glorious HD here.