This is for Andes Beer by the agency Del Campo/Saatchi & Saatchi Argentina. They actually created soundproof booths in loud bars that allowed men to select sound effects to play when their girlfriends called. Simple and the award video is genuinely funny.
Chalking the roads at the Tour de France is a tradition. Livestrong and Nike created the Chalkbot so everyone could write a message of inspiration for the riders as they raced past.
This beats everything this year as far as i'm concerned. It's a great concept that just worked everywhere. Apparently there is a film in the pipe line. Predicting the titanium for this one on Saturday.
Nike have taken their 'Write the future' line into digital and mobile by letting fans actually write a headline about the player who they think will make their mark at the tournament. Then, it's displayed on the biggest building in Johannesburg. The projection is about the size of half a football pitch.
Fans simply choose their player and then write a headline via Facebook, Twitter or with the mobile application. Then Nike chooses the best 1oo and displays them throughout the night.
It's apparently that Nike were determined to be make a big impact during the World Cup and with their epic advert and this, i think they've Just Done it.
They might as well just give the awards for this one early.