Can you spot the obvious draw to interact with this Lynx idea? I know, neither could we!
...when you can do it all on social media. Lynx have just done a digital idea on Facebook for their new Twist campaign, ignoring the need for a separate site. This interactive story starring an inbetweener and Keeley is actually much better than the offline elements. Usually it's the other way around with Lynx. Have a go here.
Coca Cola have announced they are going to use social media more instead of have stand alone sites. The articles here. Also, Cravendale are using Twitter as part of their new campaign for Milk Matters.
It's safe to say that if the brand you're working on wants to target young people, there's going to be talk of an idea on Facebook. It's worth having a browse of the new regulations that Facebook has made for brands wanting to create application and competitions. It's not as easy as one might think to use Facebook for an idea.
Have a gander below...