Best Idea of the Year?

Anyone else not seen the Coke Polar Bowl? Well here it is.

I'm not sure how I missed this. But it's one of the best ideas of the year in my opinion. I was shown this  by Framestore and was literally bowled over by it.

It's simple, during the Superbowl you could go to cokepolarbowl.com and watch two Coca Cola Polar Bears reacting in real-time to the game. 

Great idea, but what really impresses me is the insight it's based on. 

It's a common truth (and a great insight to build a new idea/platform on) that we all sit watching TV with our laptop, tablet or smart phone by our side.

We all do it. Update our status, follow what people are saying about TV shows etc etc.

This idea owns that second screen for the entire Superbowl and does something interesting and funny.

That's four hours of engagement for a fraction of what it costs to run an ad at half time.

But being Coke, they still did a half time TV spot. But they integrated it with this idea. Watch below.

So what would make me engage for four hours? It's a good question and one that this idea has really nailed.

The Polar Bears reacted to everything. The National Anthem, first downs, fouls, touch downs, bad calls. They even started doing the Vogue dance during Madonna's half time show. This went down a treat on twitter.

However, there's only so long that people would stay interested with these gimmicks of the bears reacting to touchdowns. It's fun but it's good that this idea had more.

Social platforms were used as well. People could Tweet to the Polar Bears and you saw them respond to people and show they profile photos. 

The Polar Bears reacted in so many different ways it kept the interest up. You didn't know what they were going to do next.

I'd give my left nut to create and produce work as good as this. Titanium Lion for the Bears i think. 

The agency that did this was Wieden and Kennedy, Portland. 

Facebook Buy Instagram

Via The Cool Hunter

Great little real-time social idea for Mini

A Mini is suspended by a rope with a flame below it during the Brussels motor show. 

Everytime someone likes the Mini Facebook page the flame burns the rope. You burn the rope, you win the mini. 

A million facebook likes

Seems brands want to say thank you for likes on facebook.

What always blows my mind is the money clients pay for an agency to set up a facebook page.

Obsessed with Facebook?

Aren't we all???

Christmas Tagging

Add a library of words and symbols and you can do whatever you want!

A creative effort with photography

Expect to see a lot of people getting creative with the new facebook layout over the coming weeks.

Remember the images you tag need to be 97 pixels by 63 pixels to work at that size. Also tag backwards if you want to create a sentence.

There's more visual ways of hacking your profile page here.

The map of social networks

This was 2007

This is 2010.

Alot can happen in three years. Imagine what it will be like in 10!! Will Facebook exisit?

A little something for the world cup

We quickly did this for Magners so it could go live for the start of the World Cup.

Magners are supporting the nations that play against France. Since it was France who knocked Ireland out in less than fair circumstances. So today it's all about Uruguay.

If you haven't seen why Ireland aren't at the World Cup, take a look below.

The facebook page is here.

Lock down your Facebook profile now!

This is apparently how many people can see your profile on Facebook's default privacy setting. If you don't want like the idea of 1.3 billion people having access to your info i'd change your settings now.

You like this

So Facebook begins its complete takeover of the web. The Like button is now the standard for anything you want to share with other people.

Quoted from Tech crunch

"Facebook’s new Like button was announced last week, which allows users to “Like” any piece of content on an outside site with one click. Those likes are then transported back to Facebook and integrated into users’ profiles."

Levi have already integrated the 'Like' button on their website and I'm sure other shopping sites will follow suit.

Read more here and watch what you decide to 'like'.

Why have a campaign site....

Can you spot the obvious draw to interact with this Lynx idea? I know, neither could we!

...when you can do it all on social media. Lynx have just done a digital idea on Facebook for their new Twist campaign, ignoring the need for a separate site. This interactive story starring an inbetweener and Keeley is actually much better than the offline elements. Usually it's the other way around with Lynx. Have a go here.

Coca Cola have announced they are going to use social media more instead of have stand alone sites. The articles here. Also, Cravendale are using Twitter as part of their new campaign for Milk Matters.

It's safe to say that if the brand you're working on wants to target young people, there's going to be talk of an idea on Facebook. It's worth having a browse of the new regulations that Facebook has made for brands wanting to create application and competitions. It's not as easy as one might think to use Facebook for an idea.

Have a gander below...

Ad guidelines

Competition guidelines

Star Wars on Facebook

Geeky...but funny. So they are alright in our digital space.

Annoyingly good idea using Facebook

Some of the best Facebook groups

This cropped up in conversation today with our CD. We had to quickly go on the hunt for some of the weirder and funnier Facebook groups. 

Some of them were so good we thought we'd share. 

I use my cellphone to see in the dark.

I flip my pillow to get the cold side.

Enough of poking, let's just have sex.

People who always have to spell their names for other people.

For those who have ever pushed a "pull" door.

Join this group, invite all your friends, and then leave.

If 100,000 people join my wife will let me call my son Spider-pig.