Nike have taken their 'Write the future' line into digital and mobile by letting fans actually write a headline about the player who they think will make their mark at the tournament. Then, it's displayed on the biggest building in Johannesburg. The projection is about the size of half a football pitch.
Fans simply choose their player and then write a headline via Facebook, Twitter or with the mobile application. Then Nike chooses the best 1oo and displays them throughout the night.
It's apparently that Nike were determined to be make a big impact during the World Cup and with their epic advert and this, i think they've Just Done it.
They might as well just give the awards for this one early.
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