This is a nice simple competition idea for Oakley and Mark Cavendish (i'm a fan of both as i cycle quite a bit).
Try and out sprint him in a interactive video where your facebook details are used to personalise your clothing and bike etc etc. The prize is the chance to race him for real.
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There's more athletes to come. Kevin Pietersen and Ian Poulter are still to come.
Plus i saw this today. I'm a couple of days late to it but it's worth a mention.
The Wheel of Concept
Type in the brand that you need an idea for and then spin the wheel and get a random concept board.
It's really well done. So well done all creatives might as well just rely on this.
Pub?