This is a nice simple competition idea for Oakley and Mark Cavendish (i'm a fan of both as i cycle quite a bit).
Try and out sprint him in a interactive video where your facebook details are used to personalise your clothing and bike etc etc. The prize is the chance to race him for real.
There's more athletes to come. Kevin Pietersen and Ian Poulter are still to come.
Plus i saw this today. I'm a couple of days late to it but it's worth a mention.
The Wheel of Concept
Type in the brand that you need an idea for and then spin the wheel and get a random concept board.
It's really well done. So well done all creatives might as well just rely on this.
Pub?
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