Brainstorms...

A blessing or a curse?

Everyone has a favourite way of coming up with ideas. A lot of people like the brainstorm. It’s quick and everyone can get involved.

However, is that always a good thing?

They have a place, don’t get me wrong. They can create some great thought starters that could lead to a campaign or idea. But, they can’t create a campaign or idea.

That takes time and a lot of thought. Hence a creative department is used to do the job.

Missing this step and developing an initial brainstorm idea is asking for trouble. Ideas aren’t thought through so they might not actually be achievable, or the client will pick one of the semi good ideas.

2 heads are better than one…hence a creative team.

Lots of monkeys on lots of typewriters usually create nonsense until someone has to sort it all out… again, a creative team.

I know which statement above I prefer.