Monday, 26 April 2010

Nike Grid - London is your game board



Nike was asking the computer gaming generation to get out and claim their streets with a running game that used London as the playing surface. Nike had specially designated phone boxes for people to run between, dial in and score points. The more running people did between phone boxes meant more points.

The points a player got were turned into badges such as the endurance badge for running in lots of area codes and the speed badge for doing a quick time between dial ins.

it started at 8pm on the 23rd and lasted for 24 hours. Winners were awarded the crown badge for their area code.

It used Facebook connect well as all the points and badges earned were added to a players profile in real time.

The website is nicely designed too. take a look here.