This is really nice use of the interactive Youtube video feature. A stylist shows you outfits and you can click on the video and buy them. It's a great for a clothes brand and i can see Levi and Diesel adding this function in as standard. It just makes sense to be able to click the video and buy the clothes. In fact any product could use this, and probably should.
Also, I'm a sucker for a portmanteau. Youtique.... you clever people you.
Have a look at the channel here.
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