This is a interesting twist on an interactive youtube video. The more people that view the 'Le Club' video the hotter the party gets. At the moment there are 3/4 videos left to reveal and if you go back through the older videos, you can see the detail that's being added.
I'm sure a lot of creatives have tried to sell in the same idea. But it's the execution of the videos that makes this good.
Viewers will be enticed with the fact that the women (and men) are getting hotter and they are all wearing less and less and less and less.
Quite brave for a water brand. But hey, it's Perrier and they're French. So, they don't care.
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