Nothing feels forced (pardon the pun) in this TV spot for VW. This could be a comedy sketch that happens to feature a VW.
Friday, 4 February 2011
Wednesday, 2 February 2011
Creative Directors to try and work with
We had the pleasure of working with two Creative Directors last year who have really inspired us.
Alex Grieves (CW) and Adrian Rossi (AD) have done some truly amazing work. And it's work that you actually remember!
They always start with insight and simple ideas. Then they execute them brilliantly.
If we make one of these type of ads in our career we'll be happy. Take a look a look at some of their best work.
Alex said that this script went from a page long to a simple sentence. Something like... We open on an island and millions of women are running at a man spraying Lynx.
He wrote it a lot better than that obviously.
Audi - Rhythm of lines.
A great cinema ad that really hits home. I won't spoil it.
They also did these posters that have photography from Nadeev Kandar!
This has to be one of the most talked about ads of the beginning of the millennium. Everyone should remember this.
Friday, 28 January 2011
QR codes get pretty

The normal QR code that 'the entire world' know about...right?
Don Perignon's sexy QR codes that point to the campaign below
QR codes. Every one in advertising has heard about them. Everyone else hasn't.
They are a coded image that when photographed by a smart phone, sends it a link to an image, URL or video.
It's a very smart barcode if you want to explain it to someone out of advertising.
It seems they are finally making their way onto posters in this country.
We saw this nice example of how they can be incorporated into a brands logo. It means they don't stick out like a black and white sore thumb on the page.
They can now work with the look of a poster and give the people who know what it is more information.
Nifty stuff hey?
The company that do them are called Set Japan.
Labels:
Don Perignon,
innovative,
mobile,
QR codes,
Technology
Thursday, 27 January 2011
Tuesday, 25 January 2011
Thoughts for a Tuesday
Subaru: Choose your driving angle.
A nice use of interactivity on Youtube. Different angles in film are all the rage.
The future of mobile tagging.
You might just be getting used to writing the words 'share' and 'status update' into every creative doc you write. But don't forget mobile advertising's potential this year.
Scan read this slide show for a quick hit of mobile point of sale and QR code banter.
Facebook and mobile are soon going to be hand in hand as Facebook places start offering deals for check ins.
Deals will offer up a new way of getting customers interested and loyal to a brand. Go into a shop, check in three times and get 20% off.
"What's that Mr Brand? Money off. Yes please!" (Customers will say)
Check out this example...
Finally..
This is quite cool. Not massively impressed by the execution. But the tech is nice.
Interactive Display Window Concept from Gustaf Engström on Vimeo.
Monday, 24 January 2011
Thursday, 20 January 2011
SNL Digital Shorts
All very funny. Surprised these past us by...
Andy and Pee Wee Herman's big night out
Great day
Shy Ronnie
Andy and Pee Wee Herman's big night out
Great day
Shy Ronnie
Who said crayons were for children




Here's some nice portraits done with crayons. Clever stuff innit?
The moody looking artist behind these delights is Christian Faur.
He's obviously came up with some deep and meaningful pyscho-babble to rationalise why he's used crayons.
I just think they're pretty cool to look at. Why is that never enough for the art world?
Tuesday, 18 January 2011
I just had sex and it featured Akon
Really late onto this one. But it's too good not to post.
The new track from The Lonely Island with Akon lending his vocal talents.
I just had sex.
Awesome and funny. Watch for the cameo's.
Great...
Great edit
Great tech
Been meaning to post these two things for a while. Christmas got in the way.
The filmography of 2010 is a master class in how to edit footage together. It's done by a guy who calls himself Gen Rocks.
And this is a smart use of augmented reality for a change. It's purpose is to change signs into your native language so you can understand them. This could have loads of uses other than translation.
Monday, 17 January 2011
Josh Groban sings Kanye West Tweets
I like his album. But the dude doesn't do himself any favours on Twitter.
Epic Kitchen
This is ridiculously well shot. How do you make cooking feel epic? You get Martin Krejci to direct it and slam on a voice over by Rutger Hauer.
Well done W&K. Where's the Lurpak?
Martin Krejci
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