Le Club

This is a interesting twist on an interactive youtube video. The more people that view the 'Le Club' video the hotter the party gets. At the moment there are 3/4 videos left to reveal and if you go back through the older videos, you can see the detail that's being added.

I'm sure a lot of creatives have tried to sell in the same idea. But it's the execution of the videos that makes this good.

Viewers will be enticed with the fact that the women (and men) are getting hotter and they are all wearing less and less and less and less.

Quite brave for a water brand. But hey, it's Perrier and they're French. So, they don't care.

The Pool

Nike takes a pool in Dagenham that was about to be demolished and turns it into BMX track.

They called it.... The Pool.

The latest digital ideas

Before Cannes hits advertising with all the best work from around the world check out some of latest campaigns.

Intel Museum of Me

A nice use of facebook data scraping. The Like video room is particularly good.

My Toblerone

Add a chunk (video, image, phrase) to the Toblerone and win stuff.

Real life likes from Diesel.

McDonalds billboard game from Sweden. Those crazy Swedes!

Nice update of Mortal Kombat

This is a nice new film update of the computer game Mortal Kombat. The Hollywood version was kinda shit, but these short episodes re-introduce all the characters in a much cooler way. Computer game shorts seem to have had a resurgence online of late by finding enough budget to put together something that Hollywood never could.

Check out the Street Fighter Legacy short below. Another nice film short with Ryu vs Ken. Weirdly, i actually used to go to Art College with the guy who plays Ken. He now has a much cooler career path that involves dragon ball punches.

The prologue that sets up all the characters for Mortal Kombat Legacy.

MK Legacy - Episode 1

Just click through the annotations on this video to find the other eight shorts. Scorpion vs Sub Zero is particularly good.

Street Fighter Legacy

Cats in Tanks

Yes, it's amazing.

Via Hello Kinsella.

More SNL goodness

Almost as good as the others. Still funny though.

Daft Punk medley mash up

Listen to some classic Daft Punk and sit and watch pretty colours. A good way to break for five minutes. Watch and Listen here.

The. Best. Excuse. Ever!

A new Lonely Island track

Word will not describe how good this is.

Some really nice ads from google

How to humanise the internet. Emotion stuff.

New Cadbury's ad

Great track feel good track on this one.

Give this photographer a medal

A beautiful day that finished with a happy ending.