Just seen this new cool bit of tech for video. The basics of it is that you don't have to use the timeline at the bottom of say a you tube clip to control the video playback.
What you can now do is grab certain elements within the video and effect the motion forwards and backwards. This is pretty cool news for digital geeks such as ourselves, we can scrap the scroll bars in banner ads and just use the video as the control.
I can see it being a bit of a scramble for most digital creatives to work this into a banner ad campaign! Hopefully we'll be first.
Unless anyone knows of anywhere it's been used?
2 comments:
imagine the possibilities!
we were thinking of doing something like this with an elasticity thing, thought more along the lines of animation but now i know these things are possible!
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