The biggest idiot on the planet!

This blog has to be seen to be believed. 

Go to arthurkade.com and check this weird american out. 

A quote from Gawker.com sums this guy up...

"When not hanging with Angelina or mackin on some some total 9's in the VIP section in AC, Arthur Kade is giving interviews about his crazy lifestyle, punishing the heavy bag for upwards of 30 seconds, and filming video auditions for the QVC network in which he sells you his jeans that sport the "indigo wash—the hottest, trendiest wash." Watch and learn, normals."

A creative inspiration

Bruno. So hot right now.

Bruno rolls into Cinemas soon. So Sacha Baron Cohen is taking his new character across the globe to PR the hell out of his new film. 

What we love about this comedian is his absolute commitment to the character. He just stays as Bruno whenever he's near a camera or doing interviews. 

The get up he's wearing has to be some of the best ever seen on movie premiere red carpets.   

The trailer is here. The embed function has been disabled. 

The future of mobile?

This is ace. Using your mobile phone camera as a device to overlay information from the internet. 

First one person to get this into a campaign wins! 

This is why we love the internet

We stumbled upon this very weird blog called Crying while eating. What got us is the amount of people who have all filmed themselves crying and eating. 

Bonkers stuff. Anyone else know of weird blogs like this?

The Apple hyperwall

20,000 of Apples' most popular apps are showcased on lots of digital screens. The app icons all pulse in realtime every time one of them is bought. It creates this cool visual ripple effect. 

Apple should think about packaging this up as a screen saver. That would be cool download! 

The tech is and how it was done is all here. 

D&AD awards

Black pencils for the Millions and The Great Schlep Campaigns, both by Droga 5. Click here for their website and go to their case study section.

Black pencil for UK coin design by Matt Dent for Royal Mail.

Some deserved winners at the D&AD's last night. The standouts would have to be the agency Droga 5 who picked up two black pencils for two truly inspiring campaigns.

Millions - Giving NY kids a cellphone that gives them free credit and music downloads if they performed well in the classroom. Brilliant. This pretty much hits the nail on the head on getting kids to do better in school. More here.

The Great Schelp - Getting the elderly Jewish people in Florida to vote for President Obama by getting their grandchildren to talk to them. It a great way to educate older people about Obama's policy. Did it win the election? I'm sure it helped. More here.

Both are genuinely helpful and inspiring. The idea is only enhanced by the mediums that they decided to use.

We're inspired and a little bit jealous at the same time!

Get your basketball on!

This campaign by Nike is essentially packaged together Youtube clips. But you forgive it as the main character the campaign revolves around is really entertaining. The main site is nicely designed too. We're loving the 80s/90s throwback look and feel. 

Leroy Smith (who looks a lot like Eddie Murphy) is your motivation basketball guru. He helped Michael Jordan become the player he was and now he's here to help you. 

Take a look and the hub site and the other content here. 

Manly friday

The air force design a car (more on it here) and a song about cool guy's don't look at explosions. 

Oh yeah!

Joker vs Batman BBoy battle

The amount of effort that has gone into this is outstanding. Great use of stop motion. Great use of music and great use of Youtube. 

It's a shame it couldn't have piggy backed on The Dark Knight publicity wagon. Probably would have gone massively viral. 

Don't re-use, re-interpret.

One of the problems we find ourselves in now and again is that we re-use the same technology for different ideas. Or we don’t look at using the technology again once we’ve found a good idea for it. Either way it’s a waste of that technology. 

We are now more conscience of trying to re-interpret how we could use tech. Twist it, mould it to create something digitally unique. Everyone is using Augmented Reality, webcams and interactive and seeded video now. So everyone, including us will have to start thinking a little bit more about how we implement our chosen format. 

This example here called B flat is the evidence to my point. 

Youtube. Everyone knows it, everyone’s used it. 

But this idea is a great way of using what is now a standard digital format in a completely fresh way.

Using music instrument instruction youtube videos this site creates a layered music track. Brilliant! 

It’s a whole new way to kick start some new thinking about how to use videos on youtube. 

No more just linear playout. 

It gives digital technology a fresh spin.