Friday, 12 June 2009

D&AD awards

Black pencils for the Millions and The Great Schlep Campaigns, both by Droga 5. Click here for their website and go to their case study section.

Black pencil for UK coin design by Matt Dent for Royal Mail.

Some deserved winners at the D&AD's last night. The standouts would have to be the agency Droga 5 who picked up two black pencils for two truly inspiring campaigns.

Millions - Giving NY kids a cellphone that gives them free credit and music downloads if they performed well in the classroom. Brilliant. This pretty much hits the nail on the head on getting kids to do better in school. More here.

The Great Schelp - Getting the elderly Jewish people in Florida to vote for President Obama by getting their grandchildren to talk to them. It a great way to educate older people about Obama's policy. Did it win the election? I'm sure it helped. More here.

Both are genuinely helpful and inspiring. The idea is only enhanced by the mediums that they decided to use.

We're inspired and a little bit jealous at the same time!

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