This is a novel idea for Puma. The male and female models take their clothes off as the stock markets go down. So when the stock markets crash the models get down to their underwear. Very clever. Very engaging. Take a look here.
It's good that it's an idea that links into a subject that is very current news. Admittedly, it does have a hint of what Uniqlo are doing but it's still a decent enough way to showcase Puma's entire range of clothing.
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