Wednesday, 30 September 2009

Webcam face tracking goodness for Toyota.

Head up display takeover

We recently completed a campaign for the launch of the new Toyota Prius.

The image above is the Yahoo full page takeover for the Head-up-display ad. The 'HUD', which we got used to calling it, projects on the drivers windscreen.

The ad gives you an 'in car' experience of the ‘head-up display'. We used webcam face tracking technology so you can move the graphic scene with just your head movements. You can use a mouse though if you computer isn't hooked up to a webcam.

Take a look and have a play here.

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