"Facebook’s new Like button was announced last week, which allows users to “Like” any piece of content on an outside site with one click. Those likes are then transported back to Facebook and integrated into users’ profiles."
Levi have already integrated the 'Like' button on their website and I'm sure other shopping sites will follow suit.
Read more here and watch what you decide to 'like'.
Nike was asking the computer gaming generation to get out and claim their streets with a running game that used London as the playing surface. Nike had specially designated phone boxes for people to run between, dial in and score points. The more running people did between phone boxes meant more points.
The points a player got were turned into badges such as the endurance badge for running in lots of area codes and the speed badge for doing a quick time between dial ins.
it started at 8pm on the 23rd and lasted for 24 hours. Winners were awarded the crown badge for their area code.
It used Facebook connect well as all the points and badges earned were added to a players profile in real time.
The website is nicely designed too. take a look here.
This new Tiger Woods Nike TV spot caused a nice bit of controversy.
Using Tiger Woods late father as a voice over to acknowledge his affairs was always going to make peoples heads turn and go 'eh?'.
Unlike every other brand that Tiger Woods was linked with they didn't drop him. I guess what they didn't want to do is just make out like his massive 'bogeys' never happened. That was their call, which is cool with me. But, how they got Tiger 'very private, don't talk to media' Woods to agree to this is amazing.
From an athletes point of view this is something that's worth more than their sponsorship cheque. It's a brand that actually stands by you through the good times and the bad times. It shows that no one can mess with Nike and they still rule the sports playground.
The athletes that are experience good times are all in this Nike spot. I guess Tiger didn't get an invite.
