The stunts these people do are so bonkers their skills deserves to be spelt with a Z!
Showing posts with label awesome. Show all posts
Showing posts with label awesome. Show all posts
Wednesday, 31 August 2011
Wednesday, 27 October 2010
Tuesday, 16 March 2010
Wednesday, 19 November 2008
Online and offline and online again!!!
We’ve just finished working on a great pitch. Digy Roy has been away so I’ve been a lone creative for the end of it. But it was still a lot of fun.
The client has to stay anonymous for now, but they are on my list of “cool brands” and if this work saw the light of day it would be a massive cross channel idea.
Working on this pitch campaign the last few weeks made me remember of past “massive” online/offline campaigns. The one in particular that I really like is Year Zero that 42 Entertainment did for Nine Inch Nails. It got the grand prix at Cannes, which it honestly did deserve.
The overview can be found here and offers a quick look at what was a totally immersive experience for the audience. It actually eclipses their Dark Knight viral efforts.
The online/offline experience was amazing, flash drives hidden at gigs, CD’s that reacted to body heat to reveal a message, hidden phone numbers, websites, events, posters and a mini underground political type movement. This campaign had it all and then even more!
What was cool about the idea was it was scaleable. It allowed the audience to delve into this Year Zero world as far as they wanted to go. They could still get a good experience by just buying the CD and getting the hidden content from that.
It's also really cool to see something that takes you online to offline and online again. The two worlds merge to become something bigger than the channels you decide to use. it does help that the campaign was an album promo which people like, i can't see Year Zero working for a washing powder.
This kind of stuff is so inspiring to see. I reckon this is what digital is heading towards on a regular basis, well for the brands that have a very loyal audience and are deemed "cool" e.g Nike, Apple etc.
Brand awareness that hits every channel and allows the audience to decide whether they take it on or not. They could see a poster that would take them to the internet on their phone, keeping them involved until they access the site at home. Cool stuff!
Friday, 9 May 2008
The Dark Knight Cometh
If you haven't seen any of the viral sites for The Dark Knight, where have you been? Check out the posters here, really like the look and feel of them and there's loads.
But that's not what's really cool about the buzz for this film. Cloverfield attempted it, but this film takes the cake literally.
"On December 3rd a new page appeared at whysoserious.com/steprightup with a hammer game and some teddy bear toys. Each toy had an address on it located in a number of cities around the US. The note on the game told people to go to that address and say their name was "Robin Banks" (get it, "Robbing Banks") and they'd get something there. It was first come, first serve, and each location was a bakery. What they were given was a cake with a phone number written on it. Now here's the best part: inside the cake was an evidence bag (complete with Gotham City Police printing) that contained a cell phone, a charger, a Joker playing card and a note with instructions."
Read the whole story here. The film has just flooded with internet with fake sites and little easter egg type things to wet your appetite for the film. Here's one of them.
and the rest are all linked from here. It's proper geek stuff.
Tuesday, 5 February 2008
Ballpoint pen cutlery.
This just makes perfect sense, well in Big G's mind anyway! Ever tried to find clean cutlery at a busy agency? Nuff said!
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