This will change your life

Dogs catching treats in slow-mo, high definition.

Why you want to be sponsored by Nike

This new Tiger Woods Nike TV spot caused a nice bit of controversy.

Using Tiger Woods late father as a voice over to acknowledge his affairs was always going to make peoples heads turn and go 'eh?'.

Unlike every other brand that Tiger Woods was linked with they didn't drop him. I guess what they didn't want to do is just make out like his massive 'bogeys' never happened. That was their call, which is cool with me. But, how they got Tiger 'very private, don't talk to media' Woods to agree to this is amazing.

From an athletes point of view this is something that's worth more than their sponsorship cheque. It's a brand that actually stands by you through the good times and the bad times. It shows that no one can mess with Nike and they still rule the sports playground.

The athletes that are experience good times are all in this Nike spot. I guess Tiger didn't get an invite.

Here's the Tiger Wood's good times.

Google android animal translator app

Understand what animals are saying. More on it here.

Michael Buble being stalked by a Velociraptor

A follow up to the ever so weird Selleck, Waterfall, Sandwich blog.

Superhero films are as good as ever

KICK ASS

IRON MAN 2

The blockbuster season begins.

Vodafone McLaren Mercedes F1 website

A cool site which broadcasts the radio conversations between the pit and the drivers. It will be live at the next Grand Prix. Take a look here.

Done by Work Club.

Brainstorms...

A blessing or a curse?

Everyone has a favourite way of coming up with ideas. A lot of people like the brainstorm. It’s quick and everyone can get involved.

However, is that always a good thing?

They have a place, don’t get me wrong. They can create some great thought starters that could lead to a campaign or idea. But, they can’t create a campaign or idea.

That takes time and a lot of thought. Hence a creative department is used to do the job.

Missing this step and developing an initial brainstorm idea is asking for trouble. Ideas aren’t thought through so they might not actually be achievable, or the client will pick one of the semi good ideas.

2 heads are better than one…hence a creative team.

Lots of monkeys on lots of typewriters usually create nonsense until someone has to sort it all out… again, a creative team.

I know which statement above I prefer.

Sleep talking man

A woman is running a small business off her husbands nightly sleep talking rambles. Everyday she updates with what her husband said during the night. Then, you can have your favourite quote on a t-shirt or mug. How's that for a business idea.

Some of them are absolutely bizarre. I'm not sure if you can make this stuff up.

"Why don't you stand in fuck-up corner. You can stay there 'til, I don't know, I-don't-give-a-shit-about-you 'o clock."

"My computer needs more power. Feed it chips. Lots of chips. With ketchup. Not mayonnaise."

"Don't move a muscle. Bushbabies are everywhere... everywhere... Shoot the fucking big-eyed wanky shite fucks! Kick 'em. Stamp them. Poke 'em in their big eyes! Take that for scaring the crap out of me."

Read the blog here.

Entertainment is...

...four people on Ski's/Snowboards racing down a snowy hill.

If you haven't seen the new Ski/Snowboard cross event at the winter Olympics it's definitely worth checking out. It's makes for a really good race because you never know who will come in first.

More at BBC sports here.

Very clever brand positioning

New basketball advert from Nike

After doing Carousel for Philips and cleaning up at Cannes last year Adam Berg now lends his dark directorial talents to Nike.

Nightmares never sleep apparently. Especially on a basketball court.

http://motionographer.com/wp-content/uploads/2010/02/BRANDJORDAN_Nightmare.mov

L.A.R.P Live Avatar Role Playing

A very insightful piece of documentary film making.